Get To The Top Of Google
Google generates over 10 times the traffic of additional search engines. Google's is the immense power and can make or break a company or project.
Reaching the top of google is a huge challenge. Search engines have highly complex algorithms that attribute a value to every web page it indexes. It ranks every page on their relativeness to particular search results. Every SERP's (search engine) algorithm is unique, although they have similar components as to what is important, their definition of what is important differs immensely.
Google:
- Are highly efficient at determining whether links are artificial
- Looks for natural growth over time
- Are heavily biased towards informational resources and industry trusted sites
- Are heavily biased towards the age and ‘trustworthiness’ of all sites
- Determines duplicate content and lowers the value of one content by comparing it against the other
- Places a big importance on anchor and link variations
- Are thematic in nature as opposed to keyword specific
- Has a unique quality score attributed to every link
- Are ever changing and by far the most intelligent search engine algorithm around
As you can see above if you rank in the top 2 spots you will be getting more than 4 times the amount of traffic than those underneath you.
So how do you get to the top of google?
Keyword Analysis
Millions of keywords and phrases are typed into google every minute. Each phrase and keyword represents its own space on the internet. Each space must be examined very closely. We must compare the competition for each space and the potential volume it brings. Getting this section right is absolutely essential. If not, hundreds and thousands of pounds will be wasted.
Competitor Analysis
An often misunderstood belief is that you trying to impress google with your website, and google is the almighty god. In reality we are competing against the other websites that are fighting for the same space. Put simply, to be no 1 we have to be better than no .
Content
Content is KING. The more relative content you have, the more Google sees you as a source of information on the related topic. Each page needs to be highly optimised.
Links
Links are split up into an enormous array of areas: Social, blogs, articles, reciprocal, thematic, chatter, directories, search engine, trusted site, news, and there are more!
Each page needs a variation of these types of links pointing towards itself with the relevant anchor text.
So there you have it. Getting to the top of google is relatively simple (no matter what people what to tell you) but it is very time consuming. The initial analysis must be done by an expert and continuous work by many parties is recommended.
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