SEO Training In Australia - UK
Looking to be trained by an expert? Want to cut out months of research? Want to cut out years of mistakes? Your in the right place!
SEO MASTERCLASS - AN OVERVIEW
Remember, Google gets hit over 3000 times per second!
Google accounts for over 85% of all search engine traffic…WOW!
(Whilst Yahoo accounts for 6% and MSN for under 2%)
INTRODUCTION - THEORY
We start by going through the theory and understanding how search engines work to get you started read below:
Familiar with Search Engine Optimisation? If yes, then skip the next couple of paragraphs. If not, read on. Search Engine Optimisation (SEO) is the science of manipulating your website's pages, so the search engine's spiders can crawl and index your site. Every page is indexed and analysed as to its relevancy to search queries.
When jo public does a search on google, almost instantly, the search engine will sift through the millions of pages it has crawled and referenced and present the user with the search results (web pages) that are most relevant.
90% of online surfers, use a search engine to search.
3000 searches happen every second in Google
Each search engine has its own algorithm, which is the formula that each search engine uses to determine the page's relevance to common search terms. Every search engine has a different algorithm, the basic components are the same, but the value attributed to each component varies. The art and science of understanding these algorithms and developing strategies based around them is called search engine optimization (SEO).
To rank No 1, you need to beat other websites competing for the same space.
The most important question is: ‘What Space on the internet do you want to compete for?’
Easy when you look at it statistically. You want to compete for the keywords with the highest volume of traffic, keywords with the least amount of competitors, and keywords that are highly relevant to the market sectors that are specific to your product/service and convert well.
It is very important to use ethical seo / seo organic/ organic seo, otherwise you might be pushing yourself off the no 1 spot in the future.
STAGE 1 - MARKET ANALYSIS
You can throw thousands and thousands of dollars on PPC but if you don't have the exact right keywords or have not targeted 'buying keywords', your thousands of dollars will wash down the drain. It is important to establish both:
Major Markets
Niche Markets
STAGE 2 - COMPETITOR ANALYSIS
In this stage we analyse the following:
Top Competitors
Competitor SEO Analysis
Competitor Website Analysis
Competitor Identity Analysis
Competitor Advertising Analysis
Competitor Linking Analysis
Competitor Keyword Analysis
Competitor Rank Analysis
This analysis examines how we beat our competitors and be number 1.
STAGE 3 - ON-PAGE ANALYSIS
This stage is best split into the following subcategories. An analysis and optimisation needs to be carried out for each one.
Content Building -
Link Building -
Positioning of Keywords - Content -
Keyword Density -
Keyword Attributes: Font, Size, Headers -
Content Positioning -
Anchor Text/Links -
Url Naming -
Meta Tags -
Internal Linking Strategy -
404 Errors -
Broken Links -
File Naming
Robots.txt -
Reason to Revisit -
Call to Action -
Available Offers -
Commitment of Service
User Buying Strategies -
Strong Consistent Theme and Visitor Message -
Web Form Analysis -
Fresh Content Strategy.
Publish More Content - Own More Of The Web - Optimize Your Content
STAGE 4 - INITIAL OFF-PAGE ANALYSIS
This stage is best split into the following subcategories. An analysis and optimisation needs to be carried out for each one.
Site Submittals to the major search engines and directories (over 300):
E.g.
Google.com,
Yahoo.com (paid $300 a year),
Dmoz.com (ODP),
Alltheweb.com (Fast),
PositionTech (AOL, Hotbot, MSN + more),
Altavista.com,
Lycos.com,
GoTo.com (Paid Inclusion),
Directhit.com,
Ask.com,
LookSmart snap,
Excite.com/Webcrawler etc
Link building Strategies
Internet Chatter / Link Popularity Strategy
Quality Links from Relevant Hubs / Authority Sites / Trusted Sites / News Portals Strategy
Link Dynamics - Anchors / Surrounding Content Strategy
Back Link Strategy
Article Strategies
We will look at what articles and how many need to be created to achieve the results we require. Articles are a great way for SEO organic.
Blog Strategies
We will look at how we can best maxmise the use of blogs.
WEB 2.0 Strategies
We will look at all user generated web content and how we can manipulate it to gain traffic.
At the end of this analysis we will create an action plan to maximise our off-page SEO.
STAGE 5 - SEO SET UP
WAVE MARKETING will teach you how to create an action plan from the above results. Most importantly it will outline the next steps and goals your site needs to take.
STAGE 6 - SEO IMPLEMENTATION
WAVE MARKETING will show you how carry out the necessary SEO work needed. We will show you all the programmes needed and the quickest ways to use them.
STAGE 7 - SEO SUPPORT
WAVE MARKETING will give you support for 6 months after your training, so you are not left in the dark.
You can't argue with that!
PRICES
Prices vary depending on how intense you desire the training to be. We start at $400 for the day. All costs are laid out in advance.
Get set up today, contact us now...GO
Walk The Walk - Our own online projects are testament to the fact that we know what we are doing
Cost Effective - Our Training is great value for money. No costly seminars needed where you learn half as much.
Experienced - Through 10 yrs in the business and experience in competitive sectors, we go that extra mile to get results.
