Outsource Your SEO Marketing
Outsourcing will ultimately save you time and money. You will not waste time learning, managing and doing.
Remember, Google gets hit over 3000 times per second!
WHY WORK WITH WAVE MARKETING?
Simply put, we care. Our methods and strategies do not compromise your site or brand. We have a holistic view of your online marketing and are not biased to one particular area. We work with specialists in every area so we can deliver to you an all inclusive solution.
Google accounts for over 85% of all search engine traffic…WOW!
(Whilst Yahoo accounts for 6% and MSN for under 2%)
Familiar with Search Engine Optimisation? If yes, then skip the next couple of paragraphs. If not, read on. Search Engine Optimisation (SEO) is the science of manipulating your website's pages, so the search engine's spiders can crawl and index your site. Every page is indexed and analysed as to its relevancy to search queries.
When jo public does a search on google, almost instantly, the search engine will sift through the millions of pages it has crawled and referenced and present the user with the search results (webpages) that are most relevant.
90% of online surfers, use a search engine to search.
3000 searches happen every second in Google
Each search engine has its own algorithm, which is the formula that each search engine uses to determine the page's relevance to common search terms. Every search engine has a different algorithm, the basic components are the same, but the value attributed to each component varies. The art and science of understanding these algorithms and developing strategies based around them is called search engine optimization (SEO).
To rank No 1, you need to beat other websites competing for the same space.
The most important question is: ‘What Space on the internet do you want to compete for?’
Easy when you look at it statistically. You want to compete for the keywords with the highest volume of traffic, keywords with the least amount of competitors, and keywords that are highly relevant to the market sectors that are specific to your product/service and convert well.
It is very important to use ethical seo / seo organic/ organic seo, otherwise you might be pushing yourself off the no 1 spot in the future.
STAGE 1 - MARKET ANALYSIS
You can throw thousands and thousands of dollars on PPC but if you don't have the exact right keywords or have not targeted 'buying keywords', your thousands of dollars will wash down the drain. It is important to establish both:
Major Markets
Niche Markets
STAGE 2 - COMPETITOR ANALYSIS
In this stage we analyse the following:
Top Competitors
Competitor SEO Analysis
Competitor Website Analysis
Competitor Identity Analysis
Competitor Advertising Analysis
Competitor Linking Analysis
Competitor Keyword Analysis
Competitor Rank Analysis
This analysis examines how we beat our competitors and be number 1.
STAGE 3 - ON-PAGE ANALYSIS
This stage is best split into the following subcategories. An analysis and optimisation needs to be carried out for each one.
Content Building -
Link Building -
Positioning of Keywords - Content -
Keyword Density -
Keyword Attributes: Font, Size, Headers -
Content Positioning -
Anchor Text/Links -
Url Naming -
Meta Tags -
Internal Linking Strategy -
404 Errors -
Broken Links -
File Naming
Robots.txt -
Reason to Revisit -
Call to Action -
Available Offers -
Commitment of Service
User Buying Strategies -
Strong Consistent Theme and Visitor Message -
Web Form Analysis -
Fresh Content Strategy.
Publish More Content - Own More Of The Web - Optimize Your Content
STAGE 4 - INITIAL OFF-PAGE ANALYSIS
This stage is best split into the following subcategories. An analysis and optimisation needs to be carried out for each one.
Site Submittals to the major search engines and directories (over 300):
E.g.
Google.com,
Yahoo.com (paid $300 a year),
Dmoz.com (ODP),
Alltheweb.com (Fast),
PositionTech (AOL, Hotbot, MSN + more),
Altavista.com,
Lycos.com,
GoTo.com (Paid Inclusion),
Directhit.com,
Ask.com,
LookSmart snap,
Excite.com/Webcrawler etc
Link building Strategies
Internet Chatter / Link Popularity Strategy
Quality Links from Relevant Hubs / Authority Sites / Trusted Sites / News Portals Strategy
Link Dynamics - Anchors / Surrounding Content Strategy
Back Link Strategy
Article Strategies
We will look at what articles and how many need to be created to achieve the results we require. Articles are a great way for SEO organic.
Blog Strategies
We will look at how we can best maxmise the use of blogs.
WEB 2.0 Strategies
We will look at all user generated web content and how we can manipulate it to gain traffic.
At the end of this analysis we will create an action plan to maximise our off-page SEO.
STAGE 5 - SEO SET UP
WAVE MARKETING will create an action plan from the above results. Most importantly it will outline the next steps and goals your site needs to take.
STAGE 6 - SEO IMPLEMENTATION
WAVE MARKETING will carry out the necessary SEO work needed (limited partners available).
STAGE 7 - SEO MANGEMENT
WAVE MARKETING will carry out the necessary management needed to get results. this includes managing all linking strategies, on and off-page SEO work. WAVE MARKETING simply passes across our amazing rates so you benefit from our industry prices, saving you money, giving us repeat business.
PRICES
Prices vary depending on each companies commitment to the campaign and the competition. We charge a monthly fee ranging from $200 - $2000 a month depending on the work involved. All costs are laid out in the initial plan.
INFO YOU NEED TO KNOW - WE ONLY USES WHITE HAT & PROVEN TECHNIQUES
What are White Hat Techniques?
There are many ways to get results on the web, many short-term tricks that get you visible quickly but are detrimental in the long-term, and many strategies that build a long-term platform for performance. In the online marketing world we call the different techniques:
- White Hat – Tried and tested. Ethical and durable.
- Grey Hat – Interesting techniques that can turn to gold or melt away your previous efforts.
- Black Hat – Often ingenious, but only have a short-term benefit and are always detrimental in the long-term.
Examples of ‘Black Hat’ techniques used by many SEO companies:
Cloaking, Portals, Spam, Keyword Flooding, Redirects, Sandboxing, Attributing History, Irrelevant Content, Blog and Forum Spamming, Duplicated Content,Hazardous Spinning, Video Cloning, Hidden Text, Virtual Sites/Content, Excessive Cross linking, False Meta Data, Misleading Links/Documents, Url Fabrication,
Get set up today, contact us now...GO
