Outsource Your PPC Marketing
Outsourcing will ultimately save you time and money. You will not waste time learning, managing and doing. PPC is the quickest way to get qualified traffic right to your website. Done efficiently it can sustain a whole business, done badly it can cost you dearly and you will be put off for life.
Remember, Google gets hit over 3000 times per second!
STAGE 1 - Research Keyword List
You can throw thousands and thousands of dollars on PPC but if you don't have the exact right keywords or have not targeted 'buying keywords', your thousands of dollars will wash down the drain.
Each business requires a varying amount of visitors at various times. Most of the time the business will need quality leads that have a high conversion rate, occasionally at other times the business will need a high volume of leads during quiet periods or data gathering. When set up correctly, all your online advertising
can be switched on and off as you wish. If you want more quality leads, bingo! If you want a greater quantity of traffic, Bingo!
The focuses around ‘Quantity vs Quality’. This dilemma is a Marketers Dream! The ‘Quantity vs Quality’ dilemma is based on a triangle composed of 3 elements. Alter each component and the quantity and quality of traffic changes.
- Volume – Are you competing for spaces with a high or low traffic volume?
- Price – Alter the CPC or CPA and the quantity and quality of traffic will change.
- Relevance - Are you displaying only highly relevant ads or is the net spread wide?
As a result, WAVE MARKETING builds the following PPC keyword lists:
- Core/Seed Keyword List
- Expansion Keyword List
- Long Tail Keyword List
- Competitor Keyword List
- Fetching Keyword List
- Targeted Ads
- Ads created by desire, product, service or cost.
STAGE 2 - Campaign Set Up
Most important of all is the quality rating the search engines attribute to your online PPC campaigns. This can mean the difference between paying $0.12 per click and $1.50 per click. Quite simply, the higher your quality score (1 - 10) the less you pay for a click. The search engine PPC quality rating is determined by the relativity of keyword, ad group, campaign, ad text, landing page and link value.
At WAVE Marketing, every account has a minimum of 10,000 keywords and every keyword has a minimum quality score of 7, often 9 or 10.
STAGE 3 - Account Optimisation
After the initial set up stage is over, the real magic begins!
Each account needs constant optimisation. Experts will save you hundreds/thousands of dollars here. Optimising a PPC account, means tracking how well each keyword/adgroup performs, how much it costs per click, what the click through rate is, what is the conversion rate and how does all these stats compare against the other keywords. A thorough analysis is needed in order to make the most effective changes, saving you money.
If the account is structured correctly it can be managed inline with your sales demands. We can pause and resume PPC advertising at your demand, creating a stop, start strategy for the amount of visitors you receive to your website.
STAGE 4 - Account Management
It is vital you have an experienced PPC specialist manage your campaigns to get the maximum ROI (return on investment). The right PPC specialist can save you 15-70% of your outgoing budget!
We optimise your account weekly and on demand. Every month you receive detailed reports giving you all you need to know to feel like you are doing this whole process yourself.
PRICES
Prices vary depending on each companies commitment to the campaign and the competition. We charge a monthly fee ranging from $200 - $2000 a month depending on the work involved. All costs are laid out in the initial plan.
Get set up today, contact us now...GO
Walk The Walk - Our own PPC projects are testament to the fact that we know what we are doing
Cost Effective - Our reporting system makes it easy for you to see what is happening and what returns you are getting.
Experienced - Through 10 yrs in the business and experience in competitive sectors, we go that extra mile to get results.
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